Anurag Thakur to launch ‘Iconic Week’ as part of Azadi Ka Amrit Mahotsav


Union Information and Broadcasting Minister Anurag Thakur (file photo)

New Delhi [India], Aug 22 (ANI): The Union’s Ministry of Information and Broadcasting is set to launch a range of activities to celebrate Azadi ka Amrit Mahotsav from Aug 23-29, 2021, as part of its celebrations of the “Iconic Week”.

The Union Minister of Information and Broadcasting, Anurag Thakur, will start the great celebration which will attract the participation of the whole country under the general spirit of “Jan Bhagidari and Jan Andolan”.

According to the official ministry statement, the aim is to showcase the New India trip and celebrate the contribution of freedom fighters, including the “unsung heroes” of the freedom struggle through massive outreach activities. .

One of the key aspects of the Synergistic Celebration is 360 degree outreach through traditional means such as cultural programs, nukkad natak and television programs as well as innovative digital / social media means.

All India Radio’s daily capsule “Azadi Ka Safar, Akashvani Ke Saath” will reach schools and colleges across India through the collaborative efforts of the Information and Public Relations Branch of various states and regional offices of the ministry.

A series of special programs to be launched by AIR Network include Dharohar (Speeches of Freedom Leaders) and Nishaan (75 iconic sites to highlight), Aparajita (Women leaders). DD Network will broadcast sectoral programs under “Naye Bharat Ka Naya Safar” and “Journey of New India” covering topics such as diplomacy, digital India, legislative reforms, etc.

The screening of Iconic Films will be a special feature of the celebration of the Iconic Week. DD Network will present a series of documentaries such as “Netaji”, “Merger of Princely States”, etc. Popular Indian films such as “Razi” will also be shown. The National Film Development Corporation of India (NFDC) also hosts a film festival on its OTT platform, showing a bunch of specially curated films such as “Island City”, “Crossing Bridges”, etc. Other highlights include an interactive online session for film students. and NFDC enthusiasts, and a webinar on “Technological Advances in Film Making” by Films Division.

To add to the fervor, a series of other online film festivals such as “India @ 75: Voyage of Progress” and “India @ 75: Icons of India” will be held August 23-25, 2021 and August 26-28. August, 2021 respectively by the Films Division. The Directorate of Film Festivals (DFF) collaborates with the Ministry of Foreign Affairs to screen films in various embassies of other countries in India. The National Film Archives of India (NFAI) will mesmerize customers with a live virtual film poster exhibition of classic cinema to be held on the NFAI website from August 23-29, 2021.

The Office of Outreach and Communication (BOC) will also reach people through nukkad nataks, skits, magic shows, puppets, folk recitals through more than 50 integrated communication and outreach programs by the ROB and over 1000 PRTs by Song and Drama Division across the country.

In addition, BOC will launch an eBook on “Making of the Constitution” which will be available on its website. Enthusiastic readers can also find informative and exciting books on related topics in the Publications Division’s book galleries across India.

Young patrons can also enjoy interactive activities, quizzes and contests on the ministry’s social media platforms, as well as audiovisual glimpses of the freedom struggle and the New India.

The ‘Iconic Week’ under Azadi Ka Amrit Mahotsav will be a grand celebration by the Ministry of Information and Broadcasting which will showcase the convergence of values ​​and glories of the struggle for freedom of the past with aspirations and dreams of a young, new and iconic India. (ANI)


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