BOTTEGA RADIO – GIVING A VOICE TO THE BRAND
It’s been more than a year since the Italian fashion house Bottega Veneta disappeared from all social media platforms. This brave move was in response to the brand favoring slower content in order to explore new ways to engage with its collaborators and audience. They first launched a digital magazine titled Posted (learn more about designboom here), and here they are back with a radio show intended to give the brand a voice.
For its new radio show, Bottega Veneta has teamed up with global music platform and radio station NTS to create a new cultural partnership and monthly radio series.
NEW EPISODES EVERY MONTH
With its first show broadcast on April 8, 2022, setting the tone, the Radio Bottega will run throughout 2022 with new episodes premiering every month. The idea behind is “to open up new conversations between NTS residents and guest stars through a series of collaboratively produced musical soundscapes, broadcast under the new Bottega Radio title.”
For its first episode, the show invited autotune enthusiast Tim Zha aka Organ Tapes, as well as Jazmin from LA, Latin music expert and resident host of the NTS show Como La Flor. The series kicked off with a party in London featuring live performances and DJ sets from Vegyn, Slauson Malone, John Glacier, Sky & Mika Oki and Dean Blunt.
From psychedelic rock to spiritual jazz and romantic boleros, sit back, relax and enjoy an excellent musical selection.
radio broadcast info:
Name: Radio Bottega
or: here
Juliana Neira I conceive
April 11, 2022
